William A. Daley

415.533.2965

resume@willdaley.com

Technical Summary

Hands-on engineering leader and architect with 20+ years building, modernizing, and operating large-scale SaaS, cloud, media, and security platforms. Experienced leading engineering teams while remaining deeply involved in architecture, infrastructure, application development, CI/CD, observability, automation, and distributed systems operations. Strong background in AWS, Linux-based infrastructure, Laravel/PHP, Python, JavaScript, OpenSearch, Docker, Terraform, systems integration, and AI-assisted development workflows.

Core Technical Experience

Languages:
Python, PHP, Java, JavaScript, Shell
Cloud & Infrastructure:
AWS, EC2, Lambda, Batch, S3, SQS, Linux, Docker, Terraform
Frameworks & Platforms:
Laravel, Nuxt, Drupal, OpenSearch
Databases:
MySQL, PostgreSQL, MongoDB, DynamoDB
Operations:
CI/CD, Monitoring, Logging, DR, Automation
Development Practices:
GitHub Actions, CI/CD, Unit Testing, SDLC, Agile, AI-assisted development

Selected Projects

Altilytics Samples: Geospatial agricultural imaging archive at altilytics.willdaley.com.
AI-Assisted Coding Projects: Architected, built, and deployed wwiace.com and basstab.pro as production AWS applications with separate development and production deployment platforms, lightweight S3-hosted web frontends, Node.js Lambda API tiers, Python AWS Batch processing, DynamoDB persistence, SQS-based asynchronous workflows, Anthropic API integrations, GitHub Actions deployment automation, unit tests, and iterative security/code audits using multiple AI engines.

Professional Experience

TrueFire Studios, Inc. / Napa, CA

11/2019 - 04/2026

Director of Engineering

  • Architected and led migration from legacy monolithic platform to AWS-hosted Laravel, Nuxt, and OpenSearch stack.
  • Directed migration from co-located infrastructure and proprietary video systems to AWS and Brightcove SaaS platform.
  • Worked directly in application architecture, infrastructure, deployment automation, and operational troubleshooting.
  • Maintained and extended legacy Drupal and custom CMS platforms during phased modernization effort.
  • Introduced AI-assisted engineering workflows and internal tooling to accelerate development and reduce operational overhead.

Altilytics, LLC / Napa, CA

05/2016 - 10/2019

Owner

  • Designed and built drone-based agricultural imaging and mapping platform.
  • Developed AWS-hosted customer portal with GPS incident tracking, job management, and automated image processing workflows.
  • Integrated operational tooling, imaging systems, and field automation processes.
  • Sample geospatial agricultural imaging archive at altilytics.willdaley.com.

Popsugar, Inc. / San Francisco, CA

05/2011 - 03/2016

Director of Operations

  • Managed infrastructure supporting global top-1000 media platform exceeding 1 billion page views per month.
  • Led AWS EC2 migration and infrastructure automation initiatives using Puppet and configuration management tooling.
  • Operated and maintained environment exceeding 500 virtual machines across production infrastructure.
  • Managed monitoring, alerting, logging, backup, and disaster recovery systems with full restoration under six hours.

Loomia, Inc. / San Francisco, CA

09/2009 - 12/2010

Director of Operations

  • Improved platform uptime to 99.95% through infrastructure automation and operational modernization.
  • Reduced RDBMS dependency through MongoDB scalability initiative.
  • Developed SVN-integrated release management and rollback system.

NetBooks, Inc. / Rohnert Park, CA

03/2007 - 05/2008

Director of Operations

  • Designed and operated secure high-availability infrastructure for financial web application platform.
  • Built monitoring, release management, and backup systems for 24/7 production operations.

PTS / San Francisco, CA

08/2005 - 04/2011

Founder and Distributed Systems Architect

  • Provided consulting services in cloud infrastructure, systems administration, network security, and software development.

Qualys, Inc. / Redwood Shores, CA

12/2004 - 06/2005

Web Applications Development Manager

  • Improved SaaS application delivery timelines by over 70%.
  • Implemented SDLC standards and engineering process improvements.

nCircle Network Security, Inc. / San Francisco, CA

02/1999 - 01/2003

Manager of Software Development and Founding Team Member

  • Managed development of IP360 enterprise vulnerability management platform.
  • Served as system architect and lead developer for management UI, IDS integration, and database architecture.

Education & Additional Experience

Youth Sports Coaching — 21 seasons coaching lacrosse and soccer
Developed players and teams through communication, preparation, and long-term skill development.
MS Internet Technology — Pace University, White Plains, New York, 2003 - 2005 (27/30 credits completed)
Served as research assistant to Dean of Information Systems
Symposium of the Workgroup Human-Computer Interaction — Vienna, Austria, 2005
Presented technical work for the Olympic Audience Participation Voting System Competition
BA History — Trinity College, Hartford, Connecticut, 1992
Philosophy minor